To gear up for another Ford Sales Event, Dark Spark’s production crew flew south to Orlando, Florida to shoot a President’s Day spot for Team Detroit. Inspired by the famous Bob Dylan video, “Subterranean Homesick Blues”, we filmed talent standing on a street corner in downtown Deland flipping art cards to words revealing the local deal. The challenge for the team was to shoot a 4- minute take, speed it up and fit it into a 30-second spot.
All filming took place in Deland, Florida. Creative editing, graphics and finish were handled by Dark Spark Media.
Client: Ford Motor Company
Agency: Team Detroit
Director: Rick Yarmy
Director of Photography: Brian Vickers
Agency Producer: Stuart Moutrie
Company Producer: Mike Yarmy
Smoke Editor: Phil Breisch
Flame Artist: Peter Belanger
Designer: Jamie Beckwith