In the spots aptly titled “Mike & Casey”, Redskin players, Mike Sellers and Casey Rabach tease one another as they run through the exciting new features of the MyFord Touch. The system helps consumers fall in love with their vehicles by connecting them with in-car technology such as touch-sensitive buttons, touch screens and voice recognition. The challenge for Dark Spark Media’s editorial staff was multifold; take a quick day of ENG style footage, add multiple graphics, wrap it around images to fit a 1896 x 552 frame size and turn the project around in three days for the weekend game. Sound like an 80-yard Hail Mary? Well Team Detroit and Dark Spark completed the pass for the winning touchdown. Look for another series of in-stadium spots for the Baltimore Ravens as well.
Location shooting took place in Washington D.C. by the Redskins production department and all post-production was handled in house by Dark Spark Media. Yessian Music handled all audio post here in Royal Oak.
Client: Ford Motor Company
Agency: Team Detroit/RetailFirst
Producer: Rick Yarmy
Smoke Editor: Phil Breisch
Flame Artist: Peter Belanger