“Close the Gap”, the first of two spots Dark Spark Media produced and finished for Quicken Loans, was shot locally in studio on green screen. Three talent are featured in the :120 TV spot hanging from a bar, pulling a rope and stomping the gap between the typical mortgage rates and the rates offered by refinancing with Quicken Loans. The spot heavily relied on the talent of our design team for layout, compositing, color correction and graphics.

Contributors:

Agency/Client: Quicken Loans

Director: Rick Yarmy

Producer: Mike Yarmy

Director of Photography: Brian Vickers

Camera Assistant: Kevin Derda

Smoke Editor: Phil Briesch

Smoke Editor: James Semivan

Smoke Artist: Jamie Beckwith

Flame Artist: Peter Belanger

“Look Around” :60 TV was the second of two spots Dark Spark Media produced and finished for Quicken Loans. This spot was unique, in that it required a trip to South Carolina where director Rick Yarmy and cameraman Kevin Derda worked alongside a helicopter camera company to capture neighborhood aerial photography we could then incorporate into the video. All finishing took place at Dark Spark Media.

Contributors:

Agency/Client: Quicken Loans

Director: Rick Yarmy

Producer: Mike Yarmy

Camera Assistant: Kevin Derda

Smoke Editor: Phil Briesch

Smoke Editor: James Semivan

Smoke Artist: Jamie Beckwith

Flame Artist: Peter Belanger

On a snowy weekend in December, Dark Spark’s production crew spent two days and long hours shooting the Lincoln MKC Concept car on stage to capture both exterior beauty shots and the car’s interior features. The video was shot on our EPIC and edited in-house for the 2013 NAIAS Lincoln Press Event. Just for “fun”, Peter Belanger, Flame artist, edited an 8 hour time-lapse piece to show what really goes into prepping a million dollar car for a stage shoot.

Contributors:

Client: Ford Motor Company/Lincoln

Agency: Studio Creative

Director/Producer: Mike Yarmy

Director of Photography: Brian Vickers

Avid Editor: Gordy Baker

Smoke Editor: Phil Breisch

Flame Artist: Peter Belanger

“Brick Wall” was another great opportunity for the Dark Spark crew to film locally. The talent was shot on a green screen in studio and the background was in downtown Royal Oak. Post production was handled by Peter Belanger who created all graphics/compositing in Flame.

Contributors:

Client: Ford

Agency: Team Detroit

Director: Rick Yarmy

Director of Photography: Brian Vickers

Producer: Mike Yarmy

Flame Artist: Peter Belanger

“Straight Talk 2- SUV” addresses consumers’ wants and needs for power and fuel economy with a new EcoBoost engine that teams up power with fuel efficiency in the Explorer and Edge. Likewise, filming took place in Hart Plaza and Campus Martius with New York talent.

Contributors:

Client: Ford

Agency: Team Detroit

Director: Rick Yarmy

Director of Photography: Brian Vickers

Smoke Editor: James Semivan

Avid Editor: Gordy Baker

Flame Artist: Peter Belanger

“Straight Talk 2- Car” utilized a New York talent speaking to car drivers looking for a way to deal with the fluctuating gas prices that challenge us all. Ford has developed 3 cars, the Focus, Fiesta and Fusion Hybrid that all offer 40 mpg. The Dark Spark crew filmed in 2 of downtown Detroit’s most scenic locations— Hart Plaza and Campus Martius.

Contributors:

Client: Ford

Agency: Team Detroit

Director: Rick Yarmy

Director of Photography: Brian Vickers

Smoke Editor: James Semivan

Avid Editor: Gordy Baker

Flame Artist: Peter Belanger

Dark Spark spent the end of the summer filming and posting a series of spots for Team Detroit titled “Straight Talk”. The first spot was produced for the Cleveland market and was filmed in Royal Oak. It featured a Chicago talent who acted as an everyday Joe, giving a real world perspective of Ford.

Contributors:

Client: Ford

Agency: Team Detroit

Director: Rick Yarmy

Director of Photography: Peter Klein

Smoke Editor: James Semivan

Avid Editor: Gordy Baker

Flame Artist: Peter Belanger

GM’s eSummit Tour 2012 kicked off in Dallas/Ft. Worth this August and Jack Morton Worldwide set Spark Media to task to produce and post produce a dynamic “opener” for this event. The goal of the GM Digital Marketing Conference was to bring key automotive marketing and sales executives together with dealership sales and service teams to discuss the latest techniques in digital and social technologies. The video features a young narrator delivering an inspiring speech on how mobile apps, facebook and twitter make it possible for dealers to connect with their customers and drive sales.

All filming took place at the Madison in downtown Detroit. Creative editing, all creative graphics and finishing was handled by Dark Spark Media.

Contributors:

Client: General Motors Corporation

Agency: Jack Morton Worldwide

Director: Rick Yarmy

Director of Photography: Brian Vickers

Producer: Mike Yarmy

Smoke Editor: James Semivan

Flame Artist: Peter Belanger

Smoke Artist: Jamie Beckwith